The Ghana Property and Lifestyle Expo has renewed calls for safe, affordable and well-regulated investment in Ghana’s real estate sector, as organisers and speakers highlighted growing interest from local and diaspora investors.
Speaking at the event, co-founders Anna and Victoria Agyekum said interest in Ghana as an investment destination continues to rise, particularly among Ghanaians living abroad seeking secure ways to invest back home.
“We’re growing with the audience, and people are interested in Ghana, people are interested in investing,” Ann Agyekum said. “The underlying question is how to do so safely, to ensure the investment is successful.”
The Agyekums used the platform to call for stronger government support for private developers, especially in the area of affordable housing. Victoria Agyekum said rising land and construction costs remain a major obstacle.
“There’s always an issue with affordability,” she said. “Government needs to come up with more initiatives and strategies, especially by working with the private sector.”
They also urged the introduction of targeted tax incentives to ease land acquisition costs for developers, arguing that such measures would allow homes to be built more cheaply and the savings passed on to buyers.
The brand ambassador for the expo, AJ Akua Johnson, said her involvement was driven by a long-standing commitment to promoting Ghana and Africa as destinations for long-term investment.
“I felt like it was a great way to build on what I was already doing, which was travelling and talking about the importance of Ghana and the continent, as well as investing personally and geographically,” she said.
Johnson said her approach as an ambassador is deliberately personal rather than broad-based. “My focus is one person. I don’t focus on the crowd. One person is looking for the change that I may have,” she said.
She encouraged potential investors to reflect carefully on their motivations before committing capital. “Investing in Ghana may be a bigger opportunity than you think it is,” she said. “Investing starts within before you invest outside of yourself.”
International lawyer Evans Yaw Nyamekye stressed that while Ghana is widely regarded as a stable and secure investment destination, real estate investments must be approached with care.
“All over the globe, I focus on real estate in a safe, sensible way, because housing is key to what develops any nation,” he said, praising the organisers for promoting Ghana’s property sector responsibly.
Nyamekye said platforms such as the expo play a crucial role in reducing risk for investors. “When you’re investing in real estate, it’s quite helpful to have a platform that is trusted, recognised and qualified to help you achieve your aim,” he said.
He urged participants to use the event to network, share expertise and exercise caution, particularly where large capital commitments are involved.
The two-day event, held under the theme of resolving obstacles in the Ghanaian property market, was the third edition in Ghana and the ninth overall, following earlier events in cities including London and New York.
It has received backing from government and diplomatic institutions, including the Ghana Investment Promotion Centre, the Ghana Diaspora Office and the British High Commission in Ghana.
Organisers say plans are already underway to expand the expo to Dubai in March 2026, with further events scheduled for the United States, London and Ghana.
“We want to encourage Ghanaians living abroad to invest back home,” Ann Agyekum said. “The idea is to invite and encourage people to buy and invest.”
The Ghana Property and Lifestyle Expo aims to position itself as a trusted meeting point for developers, investors and policymakers, while promoting Ghana as a viable and secure destination for real estate investment.
