The Chief Executive Officer of Joegad Films, Paul Joegad, has called on Africans living in the Diaspora to invest in Africa’s creative economy, using both their professional knowledge and financial resources.
This will help create jobs for young people and raise the standard of the industry across the continent.
The US-based Ghanaian film producer made the call during an engagement with the African Chamber of Content Producers, held as part of the Chamber’s ongoing efforts to connect with Africans in the Diaspora and encourage meaningful investment in Africa’s creative sector.
Speaking at the virtual engagement, Paul Joegad noted that Africa’s creative industry held enormous untapped potential, particularly in film and television, but required structured investment and technical expertise to compete at a global level.
He stressed that Diasporan Africans were uniquely positioned to bridge this gap, having gained exposure, skills, and networks abroad that can be transferred back to the continent.
Paul Joegad revealed that he was currently planning a return to Ghana and Nigeria to invest directly in the African film industry through a new project titled Kismet, which is currently in development.
He described the decision as both a personal and professional responsibility, urging other Africans in the Diaspora to consider similar steps.
According to him, sustainable growth in the creative economy will not come solely from external interest but from Africans taking ownership of their stories, platforms, and production systems.
He encouraged Diasporan professionals to see investment in Africa not as charity, but as a viable economic and cultural opportunity.
The President of the African Chamber of Content Producers, Dwomoh-Doyen Benjamin, commended Paul Joegad for responding to the call and making a firm decision to invest in Africa.
He described the move as a strong example of the leadership needed to strengthen Africa’s creative independence.
Dwomoh-Doyen Benjamin added that the Chamber would intensify its engagement with Africans in the Diaspora as part of a broader strategy to promote African-led ownership of content, production, and distribution.
He emphasised that content sovereignty remained central to the Chamber’s mission, noting that Africa must not only tell its own stories but also control the systems through which those stories were produced while engaging meaningfully with international platforms for a stronger and accurate African representation.
The engagement forms part of a wider initiative by the African Chamber of Content Producers to position Africa’s creative economy as a serious driver of employment, cultural influence, and economic growth across the continent and beyond.
