Celebrated Ghanaian music producer and CEO of The Last 2 Productions, Hammer, has revealed he is ready to return to music, but this time as a businessman.
The music producer is known to have groomed some of the best talents Ghana has ever seen, including the likes of Sarkodie, Kwaw Kese, Tinny, Edem, Okra and Teephlow.
Speaking in an interview with MzGee on 3FM, Hammer disclosed his target is to bring artists and producers together. He said:
“I’m kind of tired for the music now. I’m gonna come back to music but as a businessman. I’m going to try and come back to put things together, but producers and artists together, try and take them to the world, find investors for them and all that.”
On the challenge of getting investors to finance his new approach to the music business, Hammer was noted saying;
“I might invest but it’s easier to get people who are interested. There are a lot of people out there who are interested in investing in music but they don’t have the right place to put their money, they don’t have the right person to entrust their money to. I think with my experience over the years and the wisdom I have acquired from the music business, it puts me in the position where I can handle these investors.”
Hammer went on to discuss how he intends to use his experience in his bread business to push his new business initiative in music.
He explained saying;
“That talent is doing bread now. It’s the same thing. It was the gospel according to Hammer, it was my taste in music. Whatever you do is basically your taste in it… so it’s the same taste I have in my bread.”
“Dealing with this bread and my partner who gave me the opportunity to run this A1 Accra, I’m handling the bread like I would handle a bread business. The kind of unorthodox and unconventional marketing that I do, these are the things that define who you are. One industry cannot really define who you are. I came to serve these boys and I think my work is done for now,” he concluded.
