Indigenous food vendors have been urged to register their businesses to benefit from the digital food delivery economy.
They should formalise their operations and partner with licensed digital platforms to expand their customer reach.
Mr John Oletey Otuteye, Director of Licensing and Regulations at the Postal and Courier Services Regulatory Commission (PCSRC), gave the advice at the Bolt Food 5th Anniversary Awards Ceremony held in Accra.
He said changing food consumption patterns had increased demand for online food ordering and delivery services in major cities due to urbanisation, busy schedules and convenience.
The event was held on the theme “Beyond Delivery: Honouring 5 Years of Progress & Partnership.”
It was attended by regulatory partners, restaurant and retail partners, courier fleet and operators.
Mr Otuteye reassured vendors of a feasible licensing regime designed to encourage private investment and participation in the courier and delivery sector.
He said vendors would benefit from secure and tracked delivery logistics, supporting a regulated economy that ensured consumer safety.
Mr Otuteye indicated that digital platforms operated by companies such as Bolt engendered consumer trust and created a sustainable ecosystem for local food vendors.
He highlighted the growth of the gig economy driven by platform-based delivery services like Bolt.
“The operations of Bolt Food Ghana have revolutionised the courier sector, offering thousands of jobs to young people in this country,” he said.
Mr Ali Zaria, General Manager of Bolt Food Ghana, outlined the platform’s progress since its launch in November 2020.
He cited milestones including geographical expansion across Accra and Kumasi, the introduction of 24/7 delivery in parts of Accra, integration of mobile money payments, and the scaling-up of retail and grocery delivery.
“When we talk about the success of Bolt Food, it is our restaurant partners at the centre of it. They are the ones who bring the platform to life,” Mr Zaria stated.
Major restaurants active in food delivery services were recognised for their achievements.
Barcelos and Pizzavella received the Chain Excellence Award for outstanding operational standards and brand execution.
Oliver Twist Shack was honoured with the Partner Longevity Award for its enduring partnership.
Chrismaison (Chris Maisin) received the Sustained Growth Award for consistent expansion, while Mayford was presented with the Collaborative Excellence Award for exceptional partnership.
Daddy Boba! was conferred with the Brand Strength Award for its strong market presence, customer loyalty and distinct brand identity.
