Some Ghanaians have appealed to the government to support local chocolate manufacturers, to reduce production costs and make locally produced chocolate and other cocoa-based products more affordable.
The call comes ahead of this year’s National Chocolate Day celebration, as consumers and traders have expressed concern about rising prices, which could limit patronage, despite growing awareness of the health benefits of consuming cocoa products.
Madam Florence Kabutey, a businesswoman in Accra, told the Ghana News Agency (GNA) that chocolate prices remained out of reach for many families, particularly schoolchildren who were often encouraged to participate in National Chocolate Day activities.
She urged the government and cocoa processing companies to explore measures that would reduce production and distribution costs, enabling more citizens to enjoy locally made chocolate during the annual celebration.
“National Chocolate Day is meant to encourage cocoa consumption among Ghanaians, especially children, but the prices make it difficult for many families to buy,” she said.
Maame Oforiwaa Amoaku, a trader at the Tema Central Market who sells chocolate and other cocoa products, noted that many customers were reluctant to purchase chocolate for personal or family consumption due to the high cost.
She said low patronage affected turnover and capital flow, as large quantities of chocolate could expire if not sold within a short period.
“People ask for the prices and walk away. Because of that, I cannot stock in large quantities for fear of locking up my capital,” she explained.
Mr Kwaku Agyeman, a resident of Tema, said reducing the cost of locally produced chocolates would not only promote healthy consumption but also support job creation.
Mr Agyeman added that increased local patronage would contribute to economic growth, boost small-scale businesses, and encourage domestic tourism, especially during cocoa-related events and exhibitions.
Health experts have consistently highlighted the benefits of moderate consumption of dark chocolate and cocoa-based products, including improved heart health, stress reduction, enhanced brain function, and immune system support.
National Chocolate Day, celebrated annually in Ghana alongside Valentine’s Day, forms part of Ghana’s efforts to promote local cocoa consumption and add value to the country’s cocoa industry.
The Ghana Tourism Authority (GTA) and other stakeholders often use the period to advocate for the patronage of locally produced chocolate and cocoa products.
