Mrs. Theresa Ayoade, Chief Executive Officer of event organising company Charter House, has said the events industry has been hit hard by the COVID-19 pandemic.
According to her, with the pandemic still going on in the country, her outfit and many other events companies have recorded some high financial losses.
Speaking in a webinar series organized by Global Media Alliance, Mrs Theresa Ayoade, speaking on the topic, ‘Impact of COVID-19 on the Events and Hospitality Industries’, stated, “I am bleeding because of COVID-19 and not myself only but all the other companies in the events industry. When events don’t happen, everyone in the value chain suffers.”
She went on to add that when an industry like the events one is shut down and put under lockdown like is happening in Ghana now, it is inevitable for the events industry to suffer.
“Even if restrictions are eased up, our industry is not going to bounce back soon,” she added.
Mrs. Ayoade motioned that industry players have had to cancel so many productions of plays, award events and brand experiential activities which are the lifeblood of all event companies.
Summing the losses of the events industry, the Charter House boss disclosed saying, “We’ve lost about Ghc2.19million from March to May. And this can go up if restrictions are still in place till the end of the year.”
