Trademark applications tipped us off to the new logo, which was also recently featured on the Imagine concept car.
Kia’s look has changed dramatically from the first economy cars it sold in the United States to the sleek Stinger and Telluride of the current day, and now the Korean automaker is sealing its image as modern and innovative with a new logo.
In the same vein as Volkswagen, which also recently unveiled a new logo, Kia appears to be shooting for a modern interpretation of its well-known current badge, which is an oval with easy-to-read capital letters.
The new design was filed with the Korea Intellectual Property Rights Information Service (KIPRIS) and comes in both red and black, with the red variant likely to be reserved for performance cars in the same way that Honda’s red badge is used on the Civic Type R. The new logo still spells out the name Kia, but with a strong triangular motif, and the letters are all connected.
The new design was filed with the Korea Intellectual Property Rights Information Service (KIPRIS) and comes in both red and black, with the red variant likely to be reserved for performance cars in the same way that Honda’s red badge is used on the Civic Type R. The new logo still spells out the name Kia, but with a strong triangular motif, and the letters are all connected.
