Singer KiDi has been unveiled as the new brand ambassador for technology giant Samsung Electronics.
Managing Director of Samsung Ghana, Eugene Nahm, said KiDi’s craft reflects Samsung’s brand promise and aspirations for the new decade.
The Lynx Entertainment signee has been consistent in Ghana’s music industry since his introduction in 2016.
During the brief ceremony to outdoor KiDi, Eugene Nahm said the artiste has the responsibility of promoting the brand especially its A Series of mobile phones.
“It’s an honor to have a young music icon like KiDi, who is loved by many Ghanaians, associated with Samsung. The music star will promote the brand’s smartphone devices with focus on our Galaxy A Series. KiDi’s tech lifestyle infused with music fits well into our DNA,” he said.
KiDI also promised to execute his responsibilities as brand ambassador with due diligence.
“It’s an absolute thrill to be brand ambassador for a top global brand like Samsung. This partnership is all about the progress and growth with mutual benefit. On this journey we aim to achieve more bringing more value to Ghanaian consumers”.
The deal between the ‘Thunder’ hit maker and Samsung Ghana is expected to last for a year.
