Rapper M.anifest has been named as the new brand ambassador for Barclays Bank as they rebrand to Absa Bank Ghana Limited.
M.anifest is expected to help represent the values and ideals of the bank as it undergoes a rebranding process
Barclays Bank Ghana is rebranding to Absa Bank Ghana Limited effective, Monday, February 10th 2020.
Ms Nana Essilfuah Boison, Marketing and Corporate Relations Director at Barclays Bank Ghana said: “As a forward-looking bank deeply rooted in Africa with global connectivity and a passion for excellence, we are excited to be associated with M.anifest, who exhibits and exudes similar characteristics and passion.”
“As we become Absa, we are not only building on our 100-year heritage in Ghana, we are also one of Africa’s top three largest banks, backed by a large capital base and strong balance sheet with a commitment to connect people’s dreams with financial opportunities,” she added.
M.anifest speaking at the signing said; “It’s an absolute thrill to be the brand ambassador for Absa, a forward-looking bank with a global scale. My career has led me on a path of upholding global standards of excellence whiles maintaining local relevance. I believe Absa represents this on a higher scale in banking, thus the synergy is seamless. I’m looking forward to this new chapter in which together we bring more value and unique solutions to individual Ghanaians and Ghanaian businesses,”
