Popular Ghanaian musician Bisa Kdei says perception that Highlife music is for the old is one major challenge to the genre.
According to him, the situation has made the music genre unattractive to the youth.
Bisa Kdei added that the perception has hindered Highlife’s growth and level of involvement by up-and-coming artistes.
“The Highlife genre which is an original Ghanaian sound is about telling stories but most fast-rising artistes are less interested in the genre because of what they have heard,” Bisa said on Y 107.9 FM.
“When you have a powerful platform and you talk about Highlife being old, it gets into the minds of people and it becomes a problem”, he added.
“So I encourage people to know that Highlife comes from Ghana and we must support it”, the ‘Mansa’ hit maker encouraged.
Bisa Kdei wants Ghanaians to accept and promote Highlife music same way they do to Afrobeats.
