Republic Bank (Ghana) PLC has unveiled its new integrated marketing campaign dubbed: “Republic Verse: Big Up – Unleash Your Potential,” to enhance the banking experience of Ghanaians
The campaign is aligned with the Bank’s Five-Year Strategic Plan, which focuses on delivering unparalleled value across Retail and Commercial, SME, Corporate Banking, Mortgage, Wealth and Pensions, and Digitization.
A statement from Republic Bank Ghana PLC copied to the Ghana News Agency said the Republic Verse campaign represented a universe of opportunities where individuals, businesses, and communities can grow, thrive, and achieve their dreams.
It said the campaign was inviting everyone to step into a new dimension of banking where innovative products, personalized services, and transformative experiences converge.
The statement said Dr Benjamin Dzoboku, Managing Director of Republic Bank (Ghana) PLC, emphasized the Bank’s staunch commitment to transforming lives and businesses.
“The Republic Verse is more than a campaign; it is a movement. A movement that embodies the dreams, aspirations, and potential of every Ghanaian and every business we serve.”
“Our five-year strategic plan has set the roadmap for how we will serve our customers better with sharper focus, deeper insights, and greater efficiency,” Dr. Dzoboku added.
The statement urged Ghanaians from all walks of life, individuals, entrepreneurs, corporate entities, and investors to step boldly into the Republic Verse, where their financial needs would be met with tailored solutions and exceptional service.
As part of the campaign rollout, customers and prospective once will experience engaging social media interactions, captivating commercials, live events, and stories of real people who are thriving in their “Republic Verse” journeys.
