We have always known ladies are nearly an impossible group of people to please. However, the right thing at the right time sparks the right emotion from a lady.
Let’s quickly take a look at 10 car brands, women absolutely love; in descending order.
10. Mini
Before and since their reintroduction to the market under the watchful eye of BMW, Mini hasn’t been considered a particularly masculine automaker. Even the largest and sportiest of the lot still possess that kind of cute, petite, city-car attitude, which makes it of little surprise that the company falls on this list. Women are reportedly 18% more likely to buy a Mini than men, according to the data gathered by iSeeCars.
9. Mazda
When it comes to selecting a new Mazda, women are 21% more likely than men to pull the trigger on a purchase. It’s not all that surprising, though, as Mazda focuses on smaller, more efficient cars that don’t boast as much power. Those are generally not the traits men use for car shopping, though that is changing as cars become more efficient overall.
8. Nissan
With vehicles in its stable such as the Sentra, the Juke, and the Versa Note, and the Leaf, Nissan has a number of options that the male clientele typically wouldn’t be drawn too — but then again, it also has the GT-R. According to iSeeCars’ data, women are 23% more likely to purchase a Nissan than men are.
7. Chrysler
Vehicles made by Chrysler are apparently 32% more likely to be bought by women over men, the study found. This could partially be due to men preferring the Ram or Dodge nameplate over Chrysler’s. Generally, Dodges will offer better performance — think Challengers or Chargers — while Chrysler models tend to be more mild-mannered and reserved, priding comfort over a performance-centric driving experience.
6. Honda
Honda is arguably one of the more sensible automakers out there today, a stark contrast to the companies found on the list of male-preferred brands. Again, Honda makes vehicles that tend to be smaller, more practical, and are more efficient, traits that women tend to value over men. The data found that women were 32% more likely than men to choose a Honda.
5. Volkswagen
Men might prefer Audis, but Volkswagen is the women’s pick: It was calculated that women are 56% more likely to buy a VW than men are. Again, we see the trend bubbling up that the female demographic is more likely to be attracted to more simplistic and practical vehicles, like those that Volkswagen makes, as opposed to the performance and speed machines that Audi builds
4. Scion
Though it is supposed to be aimed at the younger crowd in general, Toyota’s Scion brand seems to be resonating particularly well with women, who are 58% more likely to choose the brand over men. Scion vehicles tend to be less-expensive alternatives to many other automakers, but also use sporty, sleek designs that obviously strike a chord with the female demographic.
3. Saturn
General Motors’ now-defunct Saturn brand was apparently quite popular among women, as they were 63% more likely to purchase one than men. Perhaps not coincidentally, Saturn was also one of GM’s more affordable brands, as well, adding even more credence to the idea that women tend to choose practicality over performance.
2. Hyundai
Women are a whopping 67% more likely to pick a Hyundai than men are, though that number could change as the brand continues its drive toward the upscale market. Hyundai may lure in more male buyers with vehicles like the Equus and Genesis. Of course, the only brand that evidently does better with women than Hyundai is its sister brand.
1. Kia
According to iSeeCars’ data, women were twice as likely to chose a Kia-branded vehicle as opposed to men, indicating that despite the general differences between the Hyundai and Kia vehicles, women opt for the Kia a good deal more.
