A Ghanaian business consultant has called on the government to invest in craft education as a strategy to tackle rising youth unemployment.
Craft education is a Fine Arts training initiative that equips learners with practical skills in brand development, modelling, cinematography, and performance arts to enhance career readiness and advancement.
Launching a Craft Education programme in Accra, Mr. RayhPutrop Portuphy, Lead Consultant of Quest for Zero Defect Investment, said the initiative was designed to connect learners directly to employment opportunities.
“If you look at the kind of models we are running, we are directly connecting our learners straight to their careers; it is just like an employment factory,” he said.
The seven‑month programme, organised in partnership with the Bureau of Ghana Languages, will train participants in performing arts modules including music, modelling, photography, cinematography and dance performance.
Mr. Portuphy urged the Government to prioritise craft education to ensure that students acquired skills that were relevant and beneficial to their future careers.
Mr Ebenezer Ahiator, Executive Director of the Bureau of Ghana Languages, said the partnership was motivated by the practical impact of the programme and the career opportunities it offered.
“We realised that his ideas are good and they certainly will go a long way to support education. And the youth will also be attracted to this sort of education that he has decided to embark on,” he said.
He added that the Bureau’s facilities would be used for the training and that the organisation could leverage its platform to reach out to other agencies to partner in the programme.
The initiative is expected to provide young people with practical skills and career pathways, contributing to efforts to reduce unemployment and strengthen Ghana’s creative economy.
